Who Created The Underlying Technology Utilized In Nike
Olivia Luz
Placing tiny air bags in the soles of athletic shoes to soften impact.
In 1978 nike debuted the air tailwind the first sneaker to feature air cushioning technology. Athletic footwear would not be where it is today without the constant innovation of technology by the major brands of the industry like adidas asics nike and reebok since roughly the mid 1980s when the various brands really began to compete with each other to have the best footwear with the most appealing designs the technology of sneakers has improved by leaps and bounds. At its core zoom air utilizes a number of strong synthetic fibers which are. First produced for the honolulu marathon the nike air tailwind included new technology developed by former nasa engineer m.
Nike s commercial content team in conjunction with the nike technology order futures buy gameday and api teams identified a recurring issue in how product data was managed. One small idea from rudy one giant leap for nike. As a leader in the industry nike has contributed to and is affected by climate change. Born in ohio in 1925 marion franklin rudy that s him below was an aerospace engineer and left his career in the late 60s to pursue creative solutions for other industries.
Among his more audacious ideas. In 2006 nike sourced materials from 700 factories across 52 countries creating a massive international supply chain with a carbon footprint of 1 36 million tonnes. 60 of this footprint is derived from the underlying materials used to create shoes. Introduced in1995 zoom air was originally known as tensile air and was first implemented in the nike air go lwp.
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Instead of forcing more air into an already crowded midsole setup nike opted into refinement with the air max plus. Then in 1978 nike revealed the next big thing.
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